Science and Storytelling

Turning Data and Evidence 
into Understanding and Belief

Your science is compelling. Your story should be, too.

If you joined us for our session, you know that story isn’t a communication technique. It’s the mechanism the human brain uses to organize complexity, assign meaning, and decide how to act. The right story will:

  • Move investors to action
  • Build trust with clinicians and partners
  • Make your science and evidence accessible
  • Help your audience remember you after the meeting ends

What our clients are saying

“Genetica helped us tell the story at the heart of our mission. That clarity made all the difference. It gave our campaign a voice that truly connected with our donors and connected our donors with our mission.”

– Leslie Levy, Area Director – Midwest, Cystic Fibrosis Foundation

Your next story starts here.

This is where storythinking becomes practice: frameworks, tools, and further reading to help you build your Essential Story and Key Stakeholder Messages.

Discover your core story

A practical framework using value shift, ABT, and a positioning statement to help you define and communicate your core story.

Define your brand story

A guided framework to bring together your background, values, offerings, and differentiation into a clear, consistent story you can use across your communications.

Align your story to your audiences

Map your core story to the needs, priorities, and perspectives of different stakeholders so your message resonates with each audience while staying consistent.

Understand your audiences

Define your key stakeholders, their challenges, motivations, and decision drivers so you can tailor your story for relevance and impact.

Further reading:

These are the primary sources that shaped the Science of Story framework. Each one will change how you think about communication.

Houston, We Have a Narrative — Randy Olson
The ABT framework in full, from the scientist who formalized it.

Storynomics — Robert McKee & Tom Gerace
Why narrative outperforms data-driven messaging across every audience and every stage of the commercial journey.

Story or Die — Lisa Cron
Why story isn’t a communication technique but a survival mechanism — and what that means for anyone trying to move people to action.

The Storytelling Animal — Jonathan Gottschall
The evolutionary and cognitive science behind why humans are wired for narrative.

Storythinking: The New Science of Narrative Intelligence — Angus Fletcher
The emerging neuroscience of how narrative shapes cognition — and a rigorous, science-based framework for story as thinking.

Do you have a story to tell?

At Genetica Creative, we help life science and medtech founders find the narrative at the heart of their science — and build the messaging, materials, and brand to tell it with clarity and conviction. If your pitch isn’t landing the way your science deserves, let’s talk.